Does your least favorite shirt fit you too tightly in the shoulders but too baggy on the belly? That’s data. Do your breasts pop out of your bra and the straps dig in too tight? That’s data. Are sleeves strangely loose on you? That’s data.
The data trend that has overtaken everything from job recruiting to sales leads has finally made its way into an unexpected place: the world of Anna Wintour. That’s right. Big data has arrived in Fashionland.
There’s multiple already funded Kickstarters underway right now, all that use data to produce perfectly fitting men’s t-shirts, in 24-50 unique sizes for all fellas of all shapes and sizes.
Furthermore, yesterday one of the original data driven clothing startups, True&Co, announced its own line of lingerie.  The company helps women pick bras that will fit them well by asking questions like “is your left boob bigger or your right boob?” It then factors the information into a proprietary ‘algorithm’ that tells women the best bra brands and sizes to wear.

Lingerie and algorithms: Big data comes to fashion